Selected Work, The Structure Dossiers

Not a portfolio.
A record of structure moves.

Each dossier follows the same shape: Context → Problem → What I built → Outcome → the strategic lesson. Proof over polish.

Fintech · scale-up

Sharegain

Second marketing hire · first rebrand + Series-B comms · events as a pillar.
HNW / UHNW · network

Marylebone Design Collectif

Founding member · sold-out Mayfair gallery series · fundraising materials.
Premium retail

California Closets

Highest monthly sales & leads in company history.
Founder / MD

BINX Creative

Built the company, team, pricing, contracts, partnerships, global delivery.
Living venture

FINCA Social Club

Belonging, membership, community & city strategy, the method, in public.
Client outcome

Duke of Design

Work featured at 10 Downing Street.

The dossier format

Every case study is built the same way, so the thinking, not the gloss, is what shows.

01
Context
The business, the moment, the founder environment.
02
Problem
The structure problem beneath the surface symptom.
03
What I built
The system, positioning, brand, offers, channels, partnerships, rhythm.
04
Outcome
What changed, in commercial terms.
05
Lesson
The strategic principle that travels to the next build.
Your next level needs a structure that can hold it.
Begin with a Structure Review