Part of the marketing team through a fintech's major brand transformation and Series-B growth chapter, with brand work from the wider transformation appearing in Sharegain's Money20/20 presence.
Sharegain was scaling a securities-lending platform in a high-trust, regulated market, and building its marketing function in real time. I joined the marketing team in a high-exposure role spanning brand, growth, communications and executive collaboration, supporting the company through a major rebrand and its Series-B chapter. During this period the company raised a $64M Series B (led by WestCap, with Citi and others), publicly reported as the largest Series B in the securities-lending industry at the time.
A fast-moving fintech needed a coherent brand and a credible institutional voice, through a rebrand and a Series-B moment, without a large team. The structure problem: turning scattered activity into a consistent, investor-grade presence across every channel.
"Michelle brought high-impact initiatives… a tremendous asset to any marketing team."Liad Amit · Co-founder & CMO, Sharegain
Brand work from the wider transformation appeared in Sharegain's Money20/20 presence. Contributed to the rebrand rollout and Series-B communications; led planning and delivery for key client and industry events.
Your next level needs a structure that can hold it.