The campaign that produced the highest monthly sales and leads in the company's history.
California Closets Vancouver designs premium custom storage for the home. I owned all traditional and digital marketing, reporting directly to the owner/CEO and HQ executive team, and responsible for generating leads and sales for a team of design consultants.
Lift lead generation and sales in a competitive premium market, while controlling marketing spend and proving the return to HQ. The structure problem: a marketing function that needed sharper positioning, tighter campaigns, and a clear line from activity to revenue.
Highest monthly sales & leads in company history (Oct 2017)
Consecutive "Best of the City" recognitions associated with the brand and campaign work
Reported results directly to the owner/CEO & HQ executives
Your next level needs a structure that can hold it.